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Senior Digital Marketing Specialist

Grafton Recruitment
Praca w Małopolskie Stała

Opis

For our Client, new Company on Polish market we are looking for a candidate to position of Senior Digital Marketing Specialist It is a chance to take part in building new brand in Poland.

Responsibilities:
- Develop, execute, and measure integrated, omni-channel digital marketing campaigns incorporating Westinghouse’s internal website, Twitter, Facebook, LinkedIn, YouTube, etc.,
- Own end-to-end digital campaign execution, including campaign setup, marketing mix, tactical planning, QA, ongoing analysis, and optimization
- Develop and execute email and digital marketing campaigns, both for ABM target audiences and globally
- Create and support the development of measurable campaign content including, web landing pages, webinars and promotions to drive qualified leads to sales, creating global awareness of Energy Systems technologies
- Manage and coordinate a global calendar of channel tactics – including email, social, and paid media – and content to support Energy Systems goals
- Maintain a digital dashboard of campaign statistics, deliverables, deadlines, outcomes, etc.,
- Lead research efforts including SEO, SEM, web activity, voice of sales, and voice of customer to inform campaign strategies and approaches
- Research and test new acquisition strategies, marketing channels,
- Support continual digital strategy growth through external benchmarking and communication of new trends and applications
- Assist Marketing Manager with research analyses, conferences, and other sales support functions, as necessary

Wymagania

- Bachelor’s Degree in Marketing, Business, Communications, Engineering or related degree
+5 years of digital marketing experience
- Excellent written & verbal English and Polish communication skills
- Knowledge and expertise with multiple digital marketing ad platforms (Google Ads, LinkedIn, Facebook, Twitter, Yammer, etc.)
- Strong quantitative skills and the ability to analyze data and make data driven decisions
- Great communication skills, self-starter, good organizational and time management skills
- Ability to clearly communicate results, key takeaways and optimization plans
- Experience with tools like HubSpot, Google Analytics, Google Tag Manager, SharePoint, MS Office Suite products, InDesign, Illustrator, Photoshop

Lokalizacja

Kraków

Informacje

  • Grafton Recruitment
  • Praca w Małopolskie
  • Kategoria: Informatyka & Programowanie
  • Wynagrodzenie: Od 0 PLN do 0 PLN
  • Rodzaj pracy: Stała